Here is an example of what we could do based on the SEO feedback I've heard. Take that same page, but upate the copy to this: PAX continues its support of generation-defining artists, musicians, and creators with a new collaborative design by James Goldcrown. James is a legacy multimedia artist specializing in large-scale mural and messaging, with work featured in global epicenters like Los Angeles, New York, and Tokyo. He has previously collaborated with industry-leading brands including Vogue, Island Records, Tom’s, and L’Oreal, and now he brings his passion and perspective to PAX. Now you can get his iconic “Hearts” design laser-engraved on the PAX Plus and Mini devices.
James uses his work to bring attention to causes he supports, from climate activism to AIDS research. Now, more than ever, it is important to use our voices to speak out about what matters, and PAX is proud to partner with James on this project. “I’m very excited to be partnering with PAX on this collaboration”, says James Goldcrown. “Did you know their brand name literally means peace? What is better than giving the gift of Peace & Love this holiday season?” James believes his “Hearts” design has both universal and individual meaning, depending on the experience of the viewer. To him, some of the heart’s many interpretations include joy, nostalgia, loss, happiness, peace, and commitment. To his audience, its meanings are infinite. PAX is proud to feature his beautiful design, and all of its representations of love, on the PAX Plus and Mini devices. PAX knows “Love: Hits Different,” and this collaboration represents how all kinds of love - self-love, community love, world love, plant love - are both universal and individual expressions. The JGoldcrown x PAX design is available on PAX Plus and Mini devices on pax.com and various retailers worldwide.